Strategy and execution for startups, SMEs and non-profits
We don't just consult. We build. We execute. We scale.
Unlike firms that deliver a strategy and leave, we execute alongside your team until the numbers move.
What does Luminary Axis do?
Luminary Axis is a strategy and execution consultancy for startups, SMEs and non-profits. We cover digital marketing, go-to-market and growth, business and technology transformation, startup and funding advisory, and NGO fundraising and social impact. Unlike firms that deliver a strategy and leave, we execute alongside your team until the numbers move.
Digital
Powered by DigitalThe full internet-marketing engine, built as one system: be found, capture intent, stay in the conversation, convert, retain, automate.
GTM & Growth
Grow What MattersGo-to-market strategy, market sizing and research, and market entry and distribution — the plan and the route to market.
Transformation
Build What LastsBusiness process and technology transformation: find where time and margin leak, then rebuild the processes and systems underneath.
Startup & Funding
Fund What's NextFor founders raising capital: the investor pitch, the financial model behind it, and support through the round.
NGO & Social Impact
Raise What SustainsFundraising, CSR and institutional partnerships, donor-focused digital work and impact reporting — for non-profits, as a practice of its own.
How does the Digital practice work?
As one system in six stages, each feeding the next. Discover makes you findable. Capture turns visits into intent. Engage & Grow keeps the conversation going. Convert turns demand into revenue. Retain & Scale grows the customers you already have. Intelligence & Automation makes it run itself.
- Discoverbe foundWebsite, Google Business Profile, SEO, AEO & GEO, social presence
- Capturevisits into intentConversion optimisation, paid media, performance marketing
- Engage & Growstay in the conversationContent, WhatsApp engagement, email
- Convertdemand into revenueDemand generation, lead generation, e-commerce
- Retain & Scalegrow who you haveAnalytics, trend mapping, cross-sell, lifecycle automation
- Intelligence & Automationmake it run itselfAI integration, AI-driven process automation
From first conversation to numbers that move
Four stages, in this order, every time. You know what is happening and when before anything is signed.
Audit before advice
We look at what is actually there — operations, digital presence, market position, the numbers — before proposing anything.
A written plan
What we will do, in what order, who owns each part and what it should move. Scoped so you can say no to any piece of it.
Execution with your team
We deliver alongside your people rather than around them, so the capability stays in the organisation afterwards.
Measure, correct, scale
Milestones agreed at the start, reported honestly — including when something is not working — and a plan that changes when the evidence does.
Every sector has a different growth problem
The levers, the buying behaviour and the competition are not the same in a clinic as in a hotel, so the approach is built per sector.
Before we start working together
What types of organisations does Luminary Axis work with?
Startups, SMEs and non-profit organisations. That covers founders preparing a first funding round, established businesses that need growth or a new market, and foundations, trusts and NGOs that need funding to be predictable. The common thread is an organisation that wants the plan delivered, not just written.
Do you only advise, or do you also execute?
We execute. Every engagement starts with an audit and a written plan, and then we stay to deliver it alongside your team — campaigns, systems, pitch material, fundraising operations. We report against milestones agreed at the start and change the plan when the evidence says it should change.
What does an engagement cover?
Five practices. Digital is the full internet-marketing engine. GTM & Growth covers go-to-market strategy, market research, and market entry and distribution. Transformation covers business process and technology. Startup & Funding covers the investor pitch, the financial model and the round. NGO & Social Impact covers fundraising, CSR partnerships and impact reporting. Most engagements combine two or three.
How much does it cost to work with Luminary Axis?
Every engagement is scoped against your situation rather than sold as a package, because fixed packages tend to include work you do not need. After a first conversation and a look at where you are, we come back with a scope, a sequence and a proposal you can accept in full or in part.
How long before we see results?
It depends on the work and where you are starting from. Paid media moves faster than search; process change moves faster than a new market. We agree milestones at the start of every engagement, so you know what to expect and when, and we tell you early when something is behind.
Where does AI fit into your work?
In two places, for two different buyers. Automating marketing — lead handling, nurture, reporting — is the Intelligence & Automation stage of Digital. Automating how the business itself runs — processes, internal tools, data — is Technology Transformation. If you are not sure which you need, the first conversation will make it clear.
Can we work with you if we are an early-stage startup?
Yes. Early on we start with the few things that carry the most weight — positioning, a website that converts, a go-to-market plan and the first lead channels — rather than everything at once. If you are raising, the Startup & Funding practice covers the investor pitch, the financial model and support through the round.
Do you work with NGOs and non-profits?
Yes, as a practice in its own right rather than a side line. NGO & Social Impact covers retail and digital fundraising, CSR and corporate partnerships, grants and institutional funding, donor-focused digital work, and the process, technology and impact reporting behind them.
Tell us what you are building
The first conversation is about your situation, not our services. If we are not the right partner for it, we will say so.