Funding round support
Through the round itself: preparing the data room, getting ready for diligence questions, keeping materials consistent as conversations progress, and working alongside your legal and finance advisers.
Fund What's Next
Investor pitch, financial model and support through the round
An investor decides in the first few minutes of a pitch and then spends weeks checking that decision. We help founders win the first part and survive the second: a narrative that earns the meeting, and a model and data room that hold up when someone looks closely.
Startup & Funding prepares founders to raise capital: an investor pitch that earns the meeting, a financial model that survives diligence, and support through the round.
What do investors look for in a pitch?
A real problem, told through a specific customer; evidence that your solution works and that people will pay for it; a credible path to a large outcome; a team that can deliver it; and a clear ask — how much, for what, and what it gets the business to. Polish matters far less than clarity and proof.
What we do
Four ways we help founders
01
03
04
Investor pitch preparation
The story, the deck and the delivery: what you say in the room, in what order, and the answers to the questions you will be asked next.
02Financial model preparation
A model built from the drivers of your business — customers, pricing, costs, hiring — so the numbers in the deck can be traced and defended.
Idea to establishment
Before there is anything to raise on: setting up the entity with your accountant and lawyer, an early go-to-market, and the first systems a young company runs on.
Deck and model
What does the pitch answer, and what does the model answer?
The pitch makes the case that the business is worth backing; the model shows whether that case adds up. Investors read the first and test it against the second, so the two have to tell the same story with the same numbers.
| Investor pitch | Financial model | |
|---|---|---|
| Question it answers | Why this, why you, why now? | Does it add up, and what does it need? |
| When investors use it | To decide whether to take the next meeting | To test the decision during diligence |
| What makes it fail | A vague problem, no evidence, an unclear ask | Assumptions nobody can trace, numbers that contradict the deck |
| Where to read more | Investor pitch | Financial modelling |
After the raise
Funding is a starting line
The money is raised to do something: usually to reach a market faster. The same team that prepared the round can help deploy it — the go-to-market plan, the digital engine behind it and the processes and systems a growing company needs.
Further reading: What is a Go-to-Market Strategy and Why Every New Business Needs One.
Questions
Startup & Funding: common questions
Do you guarantee that we will raise?
No, and nobody honest can. Whether a round closes depends on the business, the market and the investors. What we can do is make sure that when an investor looks, the story is clear, the numbers hold up and the questions have answers — so the decision is about the business, not the preparation.
What stage of startup do you work with?
From before the company exists — turning an idea into an entity with a first go-to-market and first systems — through a first institutional round. The work changes with the stage: early on it is about clarity and evidence, later it is about a model and a narrative that hold up under diligence.
What is the difference between a pitch deck and a financial model?
The pitch deck makes the case: the problem, why your solution wins and why now. The financial model shows whether the case adds up: how the business makes money, what it costs to grow and how much capital it needs. Investors read the deck first and test it against the model.
Can you help before we have registered a company?
Yes. Taking an idea to an established company is part of this practice: choosing and setting up the entity alongside your accountant and lawyer, working out an early go-to-market, and putting the first operating systems in place, so the business is ready to sell and, later, to raise.
Raising in the next six months?
Tell us where the company is and what you are raising for. We will tell you what an investor is likely to ask first.