Discovery and structure
Who the site is for, what they need to find, and a page structure and content plan built from the questions your buyers ask.
Discover — be found
Websites built to be found and to convert
A website is where every other channel sends people. If it is slow, unclear or hard to use on a phone, every campaign pointed at it underperforms. We build sites that load fast, explain clearly what you do, are easy for search engines and AI assistants to understand, and make the next step obvious.
Website development, at Luminary Axis, is designing and building a business or non-profit website around three jobs: being found, being understood quickly, and turning a visit into an enquiry, sale or donation.
What makes a website convert?
A clear statement of what you do and for whom on the first screen, fast loading on a phone, proof and detail for people who want it, and one obvious next step on every page. Most sites lose visitors not because of their design, but because the next step is unclear or the page is slow.
What it includes
Six parts of a website build
Design and build
Fast, accessible, mobile-first pages, designed to your brand and built without the bloat that slows most sites down.
Search-ready from launch
Technical SEO, structured data and answer-first content, so search engines and AI assistants can understand the site from day one.
Forms and conversion
Enquiry forms that confirm whether a submission really arrived, WhatsApp and call options, and a clear next step on every page.
Analytics
Analytics and conversion events set up and tested, so you can see which pages and channels produce enquiries.
Handover and care
Documentation your team can follow, accounts in your organisation's name, and ongoing maintenance if you want it.
Should we rebuild our website or improve the one we have?
Improve it if the platform is sound and the problems are content, speed or structure; rebuild it if the platform itself is slow, insecure or impossible for your team to update. Either way, we audit first, keep the pages that already rank, and redirect old addresses so search visibility is not lost.
Choosing a platform
Static site, CMS or custom build?
It depends on who will update the site and how often. A static site is the fastest and simplest to run; a content management system suits teams that publish often; a custom build suits sites that need logins, bookings or complex features. We recommend the simplest option your team can maintain.
| Static site | CMS | Custom build | |
|---|---|---|---|
| Speed | Fastest | Good with care | Depends on the build |
| Editing | Through a developer or simple tools | By your team, in a dashboard | Built to your workflow |
| Running cost | Lowest | Moderate | Highest |
| Best for | Sites that change occasionally | Teams that publish often | Sites with logins or complex features |
Questions
Website development: common questions
How long does a website take to build?
It depends on the number of pages, the features needed and, most of all, how ready the content is. Content is usually what slows a project down, not development. We agree a plan with dates at the start and show progress on a working site throughout.
Who owns the website when it is finished?
Your organisation should. We set up the domain, hosting and analytics accounts in your organisation's name and hand over the code and content, so you are never dependent on one supplier to make a change.
Will the new site work with AI search?
It is built for it: clear headings phrased as the questions people ask, direct answers beneath them, structured data that labels the business and its services, and a consistent description of who you are. These help AI assistants understand and cite the site, as well as search engines.
Do you redesign existing websites?
Yes. We start with an audit of what works and what ranks, keep that, fix or replace the rest, and redirect every old address that changes, so a redesign does not cost you the visibility you have already earned.
Make your website do its job
We start by looking at how visitors use your current site and where they leave.