Fundraising, partnerships and impact for non-profits
Most NGOs do not have a mission problem. They have a funding problem: income that arrives in seasons, depends on a few donors, and leaves no room to plan. This practice exists to make funding predictable — and to build the operations and reporting that keep funders giving.
NGO & Social Impact is the practice that helps non-profits raise sustainable funding and run well: retail and digital fundraising, CSR and institutional partnerships, donor-focused digital work, and the processes, technology and impact reporting behind them.
What does the NGO practice do?
It works on the three things that decide whether a non-profit can plan ahead. Funding: bringing in regular individual donors, corporate partners and institutional grants. Digital: being found and supported online by donors and funders. Transformation: the processes, systems and impact reporting that make an organisation credible to fund.
Funding, digital and transformation — for non-profits
NGO Funding
Raise What SustainsRetail fundraising, digital fundraising, CSR and corporate partnerships, and grants and institutional funding.
NGO Digital
Findable by donors and fundersThe six-stage digital system, built around donors: be found, capture intent, stay in the conversation, donate, give again, automate.
NGO Transformation
Run well, report crediblyProcess and technology for non-profits, impact reporting that funders trust, and donor analytics and dashboards.
Retail fundraising
Regular givers, recruited face to face
Face-to-face and in-store donor acquisition is the channel a digital agency cannot copy: it depends on recruiting, training and managing canvasser teams, negotiating retail and mall sites, and understanding the economics of each canvasser. It is also the channel this practice comes from — run from the inside, not advised on from outside.
Why is NGO a practice of its own?
Because funding a cause works differently from selling a product. Donors are not customers and a donation is not a purchase; success is sustained giving and credible impact, not margin. We use that vocabulary and that logic from the start — including which of our business services do not belong here, such as startup fundraising.
NGO & Social Impact: common questions
What kinds of organisations does the NGO practice work with?
NGOs, foundations, trusts and social enterprises that need funding to be predictable rather than seasonal. That includes organisations building their first individual-giving programme, those whose fundraising has plateaued, and those that need stronger systems and impact reporting to win and keep institutional and corporate funders.
Why is NGO a separate practice rather than part of your business services?
Because funding a cause works differently from selling a product. Donors are not customers, a donation is not a purchase, and success is measured in sustained giving and credible impact, not margin. The practice uses that vocabulary and that logic from the start, rather than adapting commercial marketing after the fact.
Which fundraising channel should we start with?
It depends on your cause, your existing supporters and how much you can invest before income arrives. Retail fundraising builds regular givers face to face; digital fundraising scales acquisition online; CSR and grants bring larger institutional amounts. An audit of where your funding comes from today usually makes the first channel clear.
Do you run the fundraising, or advise on it?
We run it with you. That means setting up and operating the programme — campaigns, donation journeys, canvasser teams, partnership proposals, reporting — alongside your team, and documenting it so the capability stays with your organisation afterwards.
Make funding predictable
Tell us where your funding comes from today and what you need it to do. We will tell you which channel we would build first.