Technical SEO
Crawling and indexing, site speed and Core Web Vitals, mobile usability, redirects and structured data, so search engines can read the site without obstacles.
Discover — be found
SEO that turns rankings into enquiries
A ranking is only useful if the right people find you and then act. We fix what stops search engines understanding your site, write for the questions your buyers actually ask, and connect search traffic to the rest of the system so it becomes enquiries, not just visits.
Search engine optimisation (SEO) is the work of making a website the result search engines choose to show for the searches that matter to a business, through its technical health, its content and its reputation across the web.
How does SEO work?
Search engines crawl a site, work out what each page is about, and rank pages by how well they answer a search and how trustworthy they seem. SEO improves all three: a site that is easy to crawl and fast, pages that answer real questions clearly, and signals of trust such as links, mentions and reviews.
What it includes
Five parts of an SEO engagement
Keyword and question research
What your buyers search for at each stage, including the questions they type and ask aloud, mapped to the pages that should answer them.
On-page and content
Page structure, headings, titles and descriptions, and content that answers each question better than the pages currently ranking.
Local search and Google Business Profile
A complete, accurate profile, the same business name, address and phone everywhere it appears, and a steady process for earning reviews.
Authority and measurement
Earning links and mentions from relevant sites without buying them, and reporting rankings, search traffic and enquiries against agreed milestones.
How long does SEO take to work?
Longer than paid media and for longer. Technical fixes can show within weeks; content and authority build over months, depending on how competitive your searches are and where the site starts. We agree milestones at the start, so progress is visible well before the final results are.
SEO or paid search
Should we invest in SEO or paid search?
Usually both, for different jobs. Paid search buys visibility immediately and stops when the budget stops. SEO builds visibility that keeps working after the effort, but takes time. Paid search is ideal for testing messages and covering the months while SEO builds.
| SEO | Paid search (SEM) | |
|---|---|---|
| How you pay | Time and content | Per click, for as long as ads run |
| When results come | Builds over months | As soon as campaigns go live |
| When you stop | Visibility fades slowly | Traffic stops |
| Best for | Lasting visibility for core searches | Fast tests and time-bound campaigns |
Questions
SEO: common questions
What is technical SEO?
Technical SEO is everything that helps search engines crawl, read and index a site: page speed, mobile usability, clean site structure, correct redirects, no duplicate pages, and structured data that labels what each page is. It does not attract visitors on its own, but without it the best content can stay invisible.
Do you guarantee first-page rankings?
No. Nobody controls how search engines rank pages, and anyone who guarantees a position is either describing an obscure search or taking a risk with your site. We commit to the work, to honest reporting against agreed milestones, and to changing course when something is not working.
How is SEO different from AEO and GEO?
SEO earns a place in search results. AEO and GEO aim to make you the answer that AI assistants and answer engines give, which rewards clear, extractable answers and a consistent identity across the web. They overlap heavily, and we usually run them together.
What access do you need to our website?
Usually access to the site itself or to your developer, plus Google Search Console, Google Analytics and your Google Business Profile. We work inside your accounts so the data and history stay with your organisation.
Find out what is holding your rankings back
We start with a technical and content audit, so the first fixes are the ones that matter most.