The same six-stage system as our Digital practice, with every stage re-framed for a cause: donors instead of customers, a donation instead of a sale, recurring giving instead of repeat purchase.
NGO Digital is the six-stage digital system framed around donors: making a non-profit findable by donors and funders, turning visits into support, and turning one-off gifts into recurring giving.
It makes the organisation easy to find, easy to trust and easy to support. Donors and funders search before they give; a clear site, honest impact content and a donation journey that works turn that search into support — and good follow-up turns a single gift into a supporter who gives again.
A website, search presence and social channels that let donors find you and let funders and CSR teams verify you: mission, programmes, governance and recent reporting, all easy to find. Visibility in AI assistants and answer engines belongs in this stage too.
Turning a visit into a first step: signing up, following, starting a donation. Paid campaigns come in once the site is ready to receive them, aimed at people who care about your cause rather than at the largest possible audience.
Stories from the work, updates on what support achieved, and WhatsApp and email that keep people close to the cause between appeals — so that when you do ask, you are asking someone who already knows you.
A donation page and payment journey that do not lose people at the last step: few fields, clear amounts, trusted payment options and an obvious way to give monthly.
Moving supporters from one-off gifts to regular giving, thanking them properly, and showing them what their giving did. Donor analytics show who is likely to give again — and who is about to stop.
Receipts, thank-yous, onboarding for new regular givers, lapsed-donor follow-up and reporting, running automatically so a small team can look after a large base of supporters.
The stages are the same, but the goal of each one changes. Convert means a donation, not a sale; retain means recurring giving, not repeat purchase. Donors also need different reassurance — where the money goes and what it achieved — so trust and impact reporting run through every stage.
They overlap. Digital fundraising is the campaign work that recruits donors online. NGO Digital is the whole system around it: the website, search visibility to donors and funders, content and email that keep supporters engaged, and the automation that runs it. Many engagements combine both.
Because a regular donor gives every month without a new appeal, which makes income predictable and lowers what it costs to raise funds over time. Moving supporters from one-off gifts to regular giving is usually the most valuable thing the Retain stage can do.
Yes, usually before they reply to a proposal. They look for a clear mission, evidence of the work, credible governance and recent reporting. Being easy to find and easy to verify is part of the Discover stage, and it supports every funding conversation you have.
We start with an audit of how donors find you today and where they drop away.